TikTok Signdance
T-Mobile
Idea.
In the Netherlands, more than 1.5 million people are hearing-impaired or deaf. They want to connect with others but often can't, as only an estimated 1.7% of Dutch people are fluent in NGT.
T-Mobile helped create the song 'Body Language' with a matching choreography in sign language to teach Gen Z their first words in NGT.
Client:
T-Mobile Netherlands
Agency:
TBWA\NEBOKO
Art Director:
Lennart Schoterman
ACD's:
Pepijn Spanjerberg
Norman Groenwegen
Creative Directors:
Bas Engels
Billy Witbraad
Jasper Diks
Director:
Dennis Lubbers
Production Company:
WeFilm
Music:
Massive Music