Give each other some luck
Staatsloterij
Idea.
Every year, Staatsloterij shows that some things are more valuable than winning the jackpot prize of 30 million euros. We did it in a truly special way: a handmade stop animation for the New Year’s Eve commercial.
Telling the story of a grumpy old neighbour who lives with a dark cloud above his head and his just as moody cat. When a New Year’s lottery ticket is delivered to his home, he reluctantly sets out to return it. What follows is a journey through his street, where unexpected kindness from neighbours gradually softens his outlook.
Client:
Staatsloterij
Agency:
TBWA\NEBOKO
Art Director:
Alex Herwig
Creative Director:
Erik Falke
Dennis Baars
Director:
Joseph Mann
Production Company:
Blinkink
Sound Design:
Public Audio
Music:
Lorena Kirchhoffer
& Jorrit Kleijnen