Idea.
BigMac123, mcnugg3ts, frenchfr1es... We found out that people are actually using McDonald's products as passwords. But what you love doesn't make it safe...
So on Change Your Password Day, we turned these iconic passwords into iconic billboards to make fans reconsider.
Client:
McDonald's
Agency:
TBWA\NEBOKO
Concept:
Alex Herwig
Production Company:
We Are Jack
Design:
TBWA\NEBOKO
OUT OF HOMES
CASESTUDY.
Thanks for watching. Let's get in touch!
richard.bushoff@gmail.com
+316 10 38 85 85