Mercedes & the Wind

Mercedes-Benz Benelux

Idea.

Since inventing their first car, Mercedes-Benz has always been challenging the wind. But in 2022,  Mercedes-Benz factories worldwide obtained electricity only from renewable sources. An ambitious message like that needed an grand statement, so Mercedes-Benz did something that once you see it, cannot be unseen. 

Creative Director:
Mischa Schreuder

Director:
Nicolai Fuglsig

Production Company:
MJZ Londen

Case Study.

Launch Video.

Print.

The making off.