Family Mode
McDonald's
Idea.
In recent years, McDonald's has lost some of its magic when it comes to families. So we introduced Family Mode — a new platform to bring families back to McDonald's. Turn off your workday, and switch to Family Mode.
This 360° campaign launched across TV, print, radio, social media, the McDonald’s app, and in restaurants.
Client:
McDonald's
Agency:
TBWA\NEBOKO
Art Director:
Alex Herwig
Michel Kissling
Creative Director:
Erik Falke
Dennis Baars
Director:
Teddy Cherim
Production Company:
Pink Rabbit
Photography:
Ivo de Bruijn
Music:
Meetsysteem
Commercial.
Socials.
Print.
Radio.
Family Mode on.
