No reason
to celebrate
Fonds Gehandicaptensport
Idea.
In the Netherlands, turning 50 is traditionally celebrated by placing an inflatable Sarah or Abraham doll in front of your home. So when the Dutch Foundation for Disabled Sports reached this milestone, we created an enormous disabled Sarah doll and... let it deflate. Because we can only truly celebrate when everyone has the opportunity to play sports.
Client:
Fonds Gehandicaptensport
Agency:
TBWA\NEBOKO
Art Director:
Alex Herwig
Creative Directors:
Erik Falke
Dennis Baars
Animation Studio:
Colorbleed
Fake out-of-home.
The campaign was launched as a fake out-of-home stunt, where the inflatable doll looked real but was entirely made with CGI. We posted the video on Instagram and TikTok to spread our message.
Results:
+100K VIEWS
Print.
